Last updated: September 2026
This Privacy Policy describes how Flax and Home (“we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website flaxandhome.com (the “Site”).
Information We Collect
Information You Provide
When you interact with our Site, you may provide us with information such as your name and email address, for example when you contact us through our contact form or subscribe to our newsletter.
Automatically Collected Information
When you visit our Site, we automatically collect certain information about your device and browsing activity, including:
- IP address
- Browser type and version
- Operating system
- Referring website
- Pages viewed and time spent on our Site
- Date and time of your visit
This information is collected through cookies, web beacons, and similar technologies.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Site, analyze usage patterns, and support our advertising efforts. You can control cookies through your browser settings.
Third-Party Services
We use the following third-party services that may collect information about you:
- Google Analytics for website analytics
- Amazon Associates and other affiliate programs for tracking referral purchases
- Content delivery networks for site performance
- Advertising networks that may serve ads based on your browsing behavior
Each of these services has its own privacy policy, which we encourage you to review.
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Site and content
- Respond to your inquiries and communications
- Send newsletters and updates if you have opted in
- Analyze how visitors use our Site
- Track affiliate program referrals
- Comply with legal obligations
How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service providers who help us operate our Site
- Analytics and advertising partners
- Law enforcement or government authorities when required by law
- Successor entities in the event of a merger or acquisition
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access the information we have about you
- The right to request correction or deletion of your information
- The right to opt out of marketing communications
- The right to object to certain processing of your information
To exercise these rights, please contact us through our Contact page.
GDPR (European Union Residents)
If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.
CCPA (California Residents)
If you are a California resident, you have specific rights under the California Consumer Privacy Act, including the right to know what personal information we collect and the right to request its deletion.
Children’s Privacy
Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can remove it.
Data Security
We implement reasonable security measures to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us through our Contact page.